Stop Trying To Turn Your Web Site Into Twitter

The web does not need to be homogeneous. Usability is important and making sure your site is meeting visitor expectations is critical, but I think we are losing our ability to create sites that are appropriate for OUR audiences. Case in point – the redesign of the Slate web site. Haven’t seen it yet? Here’s a look at the new home page layout…

Converting Web Site Visitors Into Customers

Conversion – it’s been a buzzword in SEO and SEM for the past few years, but with the sluggish economy, it seems to have taken on new vigor lately. It is, in many ways, the holy grail of web site creation and internet marketing.

Real Budgets for 2010 Web Projects

How do you go about setting realistic budgets for web work in 2010? Creating a budget that will actually allow you to get top quality web design, seo campaign or internet marketing plan takes a little time and effort, but the results are definitely worth it!

If You Must… Creating a Quality RFP

While on the whole, I do not recommend using RFPs to find web site vendors, here are a few tips on how to create an RFP that consultants will be glad to respond to…

Busting RFP Myths

RFPs are making a comeback. Like bad 80s fashion, they’re everywhere. It’s an understandable phenomenon – times are tough and budgets are tight. Using an RFP and getting multiple quotes must be the best way to get the best deal, right?!?