Converting Web Site Visitors Into Customers

Conversion – it’s been a buzzword in SEO and SEM for the past few years, but with the sluggish economy, it seems to have taken on new vigor lately. It is, in many ways, the holy grail of web site creation and internet marketing.

Who's been visiting your web site?

Do you know how your site visitors find your web site? Do you know what they do when they get there? Adding web traffic analytics reporting to your strategy is a great way to answer these questions and make your web site work harder and smarter!

If You Must… Creating a Quality RFP

While on the whole, I do not recommend using RFPs to find web site vendors, here are a few tips on how to create an RFP that consultants will be glad to respond to…

Busting RFP Myths

RFPs are making a comeback. Like bad 80s fashion, they’re everywhere. It’s an understandable phenomenon – times are tough and budgets are tight. Using an RFP and getting multiple quotes must be the best way to get the best deal, right?!?

It's New Article Friday!

New articles on NeptuneMoon.com on SEO & the Art of Getting Found, So You’re Ready to Dive into Web 2.0, What Do You Want Your Web Site to Do for You and When Your Web Site Needs a Redesign.