Stop Trying To Turn Your Web Site Into Twitter

The web does not need to be homogeneous. Usability is important and making sure your site is meeting visitor expectations is critical, but I think we are losing our ability to create sites that are appropriate for OUR audiences. Case in point – the redesign of the Slate web site. Haven’t seen it yet? Here’s a look at the new home page layout…

Are you annoying your customers?

With technology advancing at what often feels like warp speed, it is easy to forget that on the other side of any type of communication is still a human being. We have so many opportunities to instantly express our thoughts and opinions and so many outlets to post to, I think we may have lost […]

Twitter Usage in the Real World

The Pew Research Center’s Internet & American Life Project released a study about Twitter usage last week and it is full of some very interesting stuff! The headline for the study on Pew’s web site is “8% of Online Americans Use Twitter”. Twitter promotes itself as having millions of users worldwide, but there has not been a lot of data available about who is using Twitter and how they are using it. It is a tool that many businesses and organizations are struggling to figure out how to use in a way that produces tangible results.

Can Social Media Generate Leads?

Google Social Media + Lead Generation and you’ll find a wide variety of opinions on this topic. I’d like to suggest that can social media generate leads, is not even the best question to ask. A better question is how can we use social media to best support our business/organization and our customers?

Getting Started with Social Media

So unless you’ve been living under a rock or in outer Mongolia for the past couple of years, you’ve probably found yourself wondering what the heck you should be doing to take part in this brave new world of social media to advance your career or business…