Google Analytics – Free For Now…

I can’t help but wonder if we are moving toward a freemium model for Google Analytics in the near future. What makes me wonder about this? Well, it started when Google stopped providing keyword query data in the Analytics product for users that were logged in at the time of their searches back in 2011.

Facebook Likes Integrated into Search – Yay or Nay?

So Bing upped the ante this week in its continual bid to gain marketshare from Google by beginning to include information about Facebook, particularly Likes, in their search results. To see this type of search result, a user would, of course, need to be logged in to Facebook when performing a search. And, you will […]

Google +1 – Why?!?

Why can’t Google just stick to search? I would rather see Google invest their massive funds and brainpower making search better and better rather than trying to integrate social media into its results. With the announcement this week of its new +1 feature, Google is once again wading into the search and social waters. What […]

Search Results Going Social

Search engines are going social – at least in the results you might see. Both Google and Bing have recently announced changes to their search results algorithms that will start to include “social” results. What are social results and what does this mean for you SEO and social media strategy? Both sites describe social results […]

Google Instant – What's it mean for PPC Advertisers?

Google rolled out its new “Google Instant” search this week and it’s got the the online world buzzing. The main chatter is about what it means for PPC (pay-per-click) or AdWords advertisers… how will it impact keyword research and SEO as we know it?