Conversion – it’s been a buzzword in SEO and SEM for the past few years, but with the sluggish economy, it seems to have taken on new vigor lately. It is, in many ways, the holy grail of web site creation and internet marketing.
RFPs are making a comeback. Like bad 80s fashion, they’re everywhere. It’s an understandable phenomenon – times are tough and budgets are tight. Using an RFP and getting multiple quotes must be the best way to get the best deal, right?!?
It’s been a year since the economy started its free fall – where are your web properties? Have you done anything with them recently or were they among the first to get their funding cut? It is time to take a look at your site, and your marketing plan for that matter, and ask yourself some serious questions: