The Great Attribution Myth

Can we get real for a minute? I have been thinking this for quite some time now. Let's be brutally honest - attribution, as we currently know it, is kind of a joke. I know, this is probably not necessarily going to be a popular opinion, and I welcome … [Continue reading]

Invasion Of Google Maps Ads – Helpful Or No?

Toyota Dealership 1st Google Map View

As PPC pros, we are usually excited about new opportunities and places for ads to be displayed. For each new set of ad inventory, so potentially expands our ability to reach a desired audience. And, largely, this has been great. But can it or has it … [Continue reading]

What Kind Of Agency Is Best At PPC? It Depends…

It seems like there have been a flurry of posts in the past couple of weeks about what kind of provider is "best" at providing PPC services. Admittedly, we are all probably at least a little biased that our particular setup is superior, at least in … [Continue reading]

How To Seriously Improve The Google Display Network

GDN Exclusion Categories

I want to start this post by saying that I think the Google Display Network (GDN) has a lot to offer advertisers. Problem is that in its native format, it often just does not deliver. My favorite ways to use GDN are for remarketing or for campaigns … [Continue reading]

The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now … [Continue reading]