What Kind Of Agency Is Best At PPC? It Depends…

It seems like there have been a flurry of posts in the past couple of weeks about what kind of provider is "best" at providing PPC services. Admittedly, we are all probably at least a little biased that our particular setup is superior, at least in … [Continue reading]

How To Seriously Improve The Google Display Network

GDN Exclusion Categories

I want to start this post by saying that I think the Google Display Network (GDN) has a lot to offer advertisers. Problem is that in its native format, it often just does not deliver. My favorite ways to use GDN are for remarketing or for campaigns … [Continue reading]

The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now … [Continue reading]

The Great PPC Pricing Debate

If you pose the question "how do you price your PPC services" to a group of PPC pros, you'd better be ready for a lengthy and perhaps full throated conversation to ensue (I would suggest only doing this over some type of cocktail)... It is a question … [Continue reading]

Google Marketing Next – Items Of Note

Well, not surprisingly it seems that I could write an entire piece about how there was absolutely ZERO offered for B2B advertisers, but honestly, I am getting tired of writing about that. In fact, I revisited my post from after last year's … [Continue reading]