The Future Of Ads In AdWords

GDN Objectives

Ok, I don't really know for sure what the actual future of ads will be in AdWords, but I'm reading some things in the tea leaves lately that have gotten me thinking about it. So, here is my bold prediction - ads will soon be dynamic or responsive … [Continue reading]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the … [Continue reading]

The Continued Fuzzification Of Keywords

So, unless you're living under a rock or were just completed consumed with March Madness over the past few days, you know by now that AdWords announced on Friday that they are further diluting the former keyword match type of "exact match".  Exact … [Continue reading]

AdWords Campaign Health Grades Are Misleading

Best performing campaign suggestions

I have not paid much attention to the "Health Grade" feature that AdWords rolled out a while back. The idea, in theory I suppose, is to provide some type of "objective" measure of how your account is doing if you don't know enough about AdWords to … [Continue reading]

Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make … [Continue reading]