This Is Why It Is SO Hard To Compete With Amazon

I really feel for online retailers that are not behemoths. I know margins are generally quite small and competition is fierce. And Amazon has an unbelievable advantage in the space. I am keenly aware of all of this, and when I can I do like to support smaller entities, but when the difference in dollars […]

Are Tags Making Us Lazy Marketers?

If you follow me on Twitter, you may have noticed that I have been railing a bit about excessive tagging on web sites. I wrote a post about tagging being out of control back in November – you can read that here. What I’ve been pondering this week as I am aggravated by the continued […]

The Evolution Of AdWords – Is It The New TV Advertising?

AdWords made big waves last week as they quietly rolled out new a new search results format that has 4 ads at the top of the page and 0 in the right sidebar. Reactions have been all over the place, as you might expect, but the change is here to stay. And, I expect it will become […]