Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

Ad Blockers Will Now Be Selling “Acceptable Ads”

Two posts in one week – but I just have to write about this one! AdBlock Plus, a very popular ad blocking technology has just announced that it is going to start selling what it is calling “acceptable ads” that will not be blocked by their technology. Apparently, advertisers will be able to choose from […]

This Is Why It Is SO Hard To Compete With Amazon

I really feel for online retailers that are not behemoths. I know margins are generally quite small and competition is fierce. And Amazon has an unbelievable advantage in the space. I am keenly aware of all of this, and when I can I do like to support smaller entities, but when the difference in dollars […]

Are Tags Making Us Lazy Marketers?

If you follow me on Twitter, you may have noticed that I have been railing a bit about excessive tagging on web sites. I wrote a post about tagging being out of control back in November – you can read that here. What I’ve been pondering this week as I am aggravated by the continued […]

The Evolution Of AdWords – Is It The New TV Advertising?

AdWords made big waves last week as they quietly rolled out new a new search results format that has 4 ads at the top of the page and 0 in the right sidebar. Reactions have been all over the place, as you might expect, but the change is here to stay. And, I expect it will become […]