Why Influencer Lists Matter To Me (And Maybe To You Too?)

I saw the tweets starting last week for PPC Hero blog’s annual PPC Top Influencer List voting. I know, many of you will roll your eyes and/or maybe make some kind of comment about it being essentially a high school popularity contest. And, that is not completely untrue. But, it can also be so much more […]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]

Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

Ad Blockers Will Now Be Selling “Acceptable Ads”

Two posts in one week – but I just have to write about this one! AdBlock Plus, a very popular ad blocking technology has just announced that it is going to start selling what it is calling “acceptable ads” that will not be blocked by their technology. Apparently, advertisers will be able to choose from […]

This Is Why It Is SO Hard To Compete With Amazon

I really feel for online retailers that are not behemoths. I know margins are generally quite small and competition is fierce. And Amazon has an unbelievable advantage in the space. I am keenly aware of all of this, and when I can I do like to support smaller entities, but when the difference in dollars […]