The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now surely you are as sick of hearing […]

Why Influencer Lists Matter To Me (And Maybe To You Too?)

I saw the tweets starting last week for PPC Hero blog’s annual PPC Top Influencer List voting. I know, many of you will roll your eyes and/or maybe make some kind of comment about it being essentially a high school popularity contest. And, that is not completely untrue. But, it can also be so much more […]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]

The Importance Of Critical Thinking When Reading Industry Posts

With the most recent AdWords shakeup, the removal of right column ads, there have been the expected reaction articles and posts written. Some were quick takes that were on the fly reactions and some have been written to declare the impact of these changes. Reading these pieces, and other pieces that are presented as if […]