Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

Asking for Permission Still Matters in a Social World!

Been off the grid for a while and it’s good to be back! Today’s topic – why it still matters to ask permission when contacting customers or prospects. With social media and smartphones, we are seldom away from communication, which is great when you want it and annoying when you don’t. Case in point – […]

LinkedIn & Your Privacy – Seriously?!?

So I just saw a tweet from Avinash Kaushik about three settings you will want to change in LinkedIn to keep your profile information from being shared with third party sites. I am pretty big on privacy and controlling access to my various online profiles, so I was surprised to read about this and took […]

The Role of Facebook in Our Lives – Are You Ready to Buy?

How do you feel about making purchases directly through Facebook? Are you concerned about the privacy and security of these transactions? If you are, you’re not alone. According to a survey conducted from May 20 – June 1 of this year by NY advertising agency JWT, people of all generations are concerned about the safety […]

Are you annoying your customers?

With technology advancing at what often feels like warp speed, it is easy to forget that on the other side of any type of communication is still a human being. We have so many opportunities to instantly express our thoughts and opinions and so many outlets to post to, I think we may have lost […]