SERPs Based on Facebook Likes & Such – No Thanks!

Shareability is a big term being thrown around lately as one of the more important factors or signals for search engine visibility. Not only do you need to be creating great content all the time, you must also make sure that your content is uniquely shareable in order to gain or maintain positive search engine […]

Content Marketing – Don't Believe the Hype!

Content marketing is all the rage these days. If you’re on Twitter you can’t escape it… but what does it really mean for businesses? Most of the articles and posts I’ve seen seem much more applicable to a person or a major brand rather than a “regular” business. What do I mean by this? We’ve […]

SEO Siren Song – The Lure of Being #1 on Google

“I want my site to be #1 in Google!” At first blush, who wouldn’t? Seriously. But if you have ever found yourself or one of your clients saying these words with stars in their eyes, it’s time to get back to reality with these three simple truths: Search engine optimization is about sales, not ranking. […]

Facebook Likes Integrated into Search – Yay or Nay?

So Bing upped the ante this week in its continual bid to gain marketshare from Google by beginning to include information about Facebook, particularly Likes, in their search results. To see this type of search result, a user would, of course, need to be logged in to Facebook when performing a search. And, you will […]

Google +1 – Why?!?

Why can’t Google just stick to search? I would rather see Google invest their massive funds and brainpower making search better and better rather than trying to integrate social media into its results. With the announcement this week of its new +1 feature, Google is once again wading into the search and social waters. What […]