Why Are Local Listings So Poorly Supported?

We work with a lot of clients on their SEO and SEM projects.  While each one is different, and some have more of a local focus than others, they are all concerned about making sure their online presence is as clean and consistent as possible. For the entities that they control, this process generally involves […]

Fake BBB Complaint Emails

Managing your online reputation can be challenging enough, but in the past week or so, emails alerting you to fake Better Business Bureau (BBB) complaints have begun circulating. If you receive one of these emails do not open it or respond to it. It is not the BBB’s practice to send complaint notices via email: […]

My Review Was TOO Positive?!?

So, obviously I know the importance of positive reviews on the web – especially for businesses that are consumer driven. I work with a number of clients to help them manage their online reputation, create positive buzz and address the inevitable negative rant that will appear online about them or their business. So, imagine my surprise when I recently wrote two stellar reviews for places I love on Yelp only to find that my reviews had been filtered and were not displaying in either business’ listing? What gives?

Why Your Online Reputation Really Matters

Some really interesting data from a Lightspeed Research study on the role of search, social media and online reputation in purchasing decisions. The debate about how much direct influence social media channels like Facebook and Twitter have on actual consumer purchasing actions has been a topic of hot debate over the last year. While it […]

Julie Friedman Bacchini a Guest on Online Biz Insider Podcast

I had a great time talking with Carla Wilson and Mary Motz recently about Online Reputation Management. Thanks again for having me on your show. What an interesting conversation we had, both on and off the air. You can check out all of their podcasts at the Online Biz Insider site. Here is the link […]