The Continued Fuzzification Of Keywords

So, unless you’re living under a rock or were just completed consumed with March Madness over the past few days, you know by now that AdWords announced on Friday that they are further diluting the former keyword match type of “exact match”.  Exact match keywords will no longer honor word order and in most cases […]

AdWords Campaign Health Grades Are Misleading

I have not paid much attention to the “Health Grade” feature that AdWords rolled out a while back. The idea, in theory I suppose, is to provide some type of “objective” measure of how your account is doing if you don’t know enough about AdWords to figure it out for yourself. Not a terrible concept. […]

GDN Kills Off Text Ad Creation – Say Hello To Responsive Ads

While in the process of writing a larger piece about advertising on the Google Display Network (GDN) I learned that as of February 1, 2017 you can no longer create your own text ads in GDN. The only option you have if you want a text only ad to display where it can is to […]

How Much Automation Is Too Much In AdWords?

I think this is a fascinating topic. As PPC pros, we have a very distinct view of ecosystems like AdWords and definitely preferences on how much control we want over our accounts (spoiler alert – we want TOTAL control of every aspect!). I was part of a Twitter exchange late yesterday started by Mark Kennedy […]

The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]