What Kind Of Agency Is Best At PPC? It Depends…

It seems like there have been a flurry of posts in the past couple of weeks about what kind of provider is “best” at providing PPC services. Admittedly, we are all probably at least a little biased that our particular setup is superior, at least in some ways. There are valid arguments that can be […]

How To Seriously Improve The Google Display Network

I want to start this post by saying that I think the Google Display Network (GDN) has a lot to offer advertisers. Problem is that in its native format, it often just does not deliver. My favorite ways to use GDN are for remarketing or for campaigns that utilize managed placements. The love of remarketing […]

The Great PPC Pricing Debate

If you pose the question “how do you price your PPC services” to a group of PPC pros, you’d better be ready for a lengthy and perhaps full throated conversation to ensue (I would suggest only doing this over some type of cocktail)… It is a question that plagues many an agency and consultant. How […]

Google Marketing Next – Items Of Note

Well, not surprisingly it seems that I could write an entire piece about how there was absolutely ZERO offered for B2B advertisers, but honestly, I am getting tired of writing about that. In fact, I revisited my post from after last year’s announcements and sadly, it held up quite well relative to this round. There […]

Google Live Event BINGO Card

Back by popular demand – I have updated the Google Live Event BINGO card for the May 23, 2017 event. I am fairly certain this type of thing is why I will never have a Google AdWords rep… But hey, if you can’t have fun with this, what’s the point? Download the larger PDF version. […]