Web Site Tagging Is Out Of Control

They say the first step to fixing a problem is admitting you have one. Well, when it comes to web site tagging, we most definitely have a problem. As so often happens in the world of internet marketing, a good thing has been taken to its extreme and taken with it the inherent goodness of […]

Is Your Reputation Killing Your PPC ROI?

We’re all influenced by online reviews. Recent studies have even shown that many people give as much weight to online reviews as they do to personal recommendations from friends and family! There is even an entire discipline built around online reputation management. What I wanted to talk about today is the highly critical intersection of […]

Google Results Bias – Nature or Nurture?

Ever since Firefox started serving Yahoo results as the default, I have been running a little experiment with myself. Despite an almost immediate urge to switch the default back to Google, I resisted and have been performing searches in both to try to really compare the experiences. Now, I know, one person is a small […]

Why Net Neutrality Matters To Businesses

There has been a lot written about net neutrality over the past year. And, as the FCC is close to making their final determination on this important topic, it has gotten a lot of attention over the past week. It’s a topic I think most internet savvy people are at least somewhat aware of, but […]

Yahoo Local Is A Disaster & They Just Don’t Care

Well Google, looks like you’ve got the week off! Today I’m all fired up about the hot mess that is Yahoo Local Listings. Why am I so annoyed, you’re wondering? Well, let me tell you a story… As you may know if you’ve read my other posts, we work with clients in a variety of internet […]