Google Live Event BINGO Card

Back by popular demand – I have updated the Google Live Event BINGO card for the May 23, 2017 event. I am fairly certain this type of thing is why I will never have a Google AdWords rep… But hey, if you can’t have fun with this, what’s the point? Download the larger PDF version. […]

Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]

The Future Of Ads In AdWords

Ok, I don’t really know for sure what the actual future of ads will be in AdWords, but I’m reading some things in the tea leaves lately that have gotten me thinking about it. So, here is my bold prediction – ads will soon be dynamic or responsive only. I know, that makes me hyperventilate […]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]

The Continued Fuzzification Of Keywords

So, unless you’re living under a rock or were just completed consumed with March Madness over the past few days, you know by now that AdWords announced on Friday that they are further diluting the former keyword match type of “exact match”.  Exact match keywords will no longer honor word order and in most cases […]