The Power Of Negative Keywords In Getting Details Right

I’ve been doing a fair amount of online shopping for things lately. I tweeted over the weekend that I sometimes get distracted from my quest when the ads or shopping listings are crying out for better use of negative terms. Online shopping should be easier than traditional shopping – if a person enters a fairly […]

WTF Is Happening To The AdWords Keyword Tool?

So this happened – this was posted on the official AdWords Community site Friday (post can be found here):   Let’s take this one glorious piece at a time… (and sorry to CassieH – this is not directed to you specifically, but rather the position/announcement itself). As of this week, previous technical issues affecting the Keyword […]

AdWords’ New Device Bidding Best Practice Recommendations

I watched the live hangout earlier today, talking about the upcoming changes to Device Bidding and I was surprised at how short it was (about 15 minutes including taking online questions). Rather than generating a ton of tweets, I thought I’d just share some of my notes and thoughts in a post. It’s Official… Do […]

Is Mobile Different Or Not? AdWords Muddies The Waters With ETA

I tweeted a lot about this yesterday, but it seemed like a topic that needed a longer format to discuss. I was not privy to the Expanded Text Ads beta in AdWords, so I learned about what was (and was not) included in this new structure yesterday when the availability rolled out to all US […]

Keyword Data Just Got Murkier (And What To Do About It)

The march toward keyword less-relevance (I can’t really say irrelevance, so let’s go with this instead) took a big step this week with Google changing the way it reports estimated keyword traffic in its somewhat maligned Keyword Planner Tool. The SEM Post did a write up and so did Search Engine Watch, so if you want […]