The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]

AdWords Ignores B2B AGAIN

I will be so thrilled when I never have to write a piece like this again… however, today is apparently, not that day. Google AdWords launched a brandy new web site section aimed at helping businesses see a clearer line from their business goals through to options in AdWords. What is wrong with that Julie, you […]

Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

The Power Of Negative Keywords In Getting Details Right

I’ve been doing a fair amount of online shopping for things lately. I tweeted over the weekend that I sometimes get distracted from my quest when the ads or shopping listings are crying out for better use of negative terms. Online shopping should be easier than traditional shopping – if a person enters a fairly […]

WTF Is Happening To The AdWords Keyword Tool?

So this happened – this was posted on the official AdWords Community site Friday (post can be found here):   Let’s take this one glorious piece at a time… (and sorry to CassieH – this is not directed to you specifically, but rather the position/announcement itself). As of this week, previous technical issues affecting the Keyword […]