How To Seriously Improve The Google Display Network

I want to start this post by saying that I think the Google Display Network (GDN) has a lot to offer advertisers. Problem is that in its native format, it often just does not deliver. My favorite ways to use GDN are for remarketing or for campaigns that utilize managed placements. The love of remarketing […]

Google Marketing Next – Items Of Note

Well, not surprisingly it seems that I could write an entire piece about how there was absolutely ZERO offered for B2B advertisers, but honestly, I am getting tired of writing about that. In fact, I revisited my post from after last year’s announcements and sadly, it held up quite well relative to this round. There […]

Google Live Event BINGO Card

Back by popular demand – I have updated the Google Live Event BINGO card for the May 23, 2017 event. I am fairly certain this type of thing is why I will never have a Google AdWords rep… But hey, if you can’t have fun with this, what’s the point? Download the larger PDF version. […]

The Future Of Ads In AdWords

Ok, I don’t really know for sure what the actual future of ads will be in AdWords, but I’m reading some things in the tea leaves lately that have gotten me thinking about it. So, here is my bold prediction – ads will soon be dynamic or responsive only. I know, that makes me hyperventilate […]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]