How Much Automation Is Too Much In AdWords?

I think this is a fascinating topic. As PPC pros, we have a very distinct view of ecosystems like AdWords and definitely preferences on how much control we want over our accounts (spoiler alert – we want TOTAL control of every aspect!). I was part of a Twitter exchange late yesterday started by Mark Kennedy […]

Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

WTF Is Happening To The AdWords Keyword Tool?

So this happened – this was posted on the official AdWords Community site Friday (post can be found here):   Let’s take this one glorious piece at a time… (and sorry to CassieH – this is not directed to you specifically, but rather the position/announcement itself). As of this week, previous technical issues affecting the Keyword […]

AdWords’ New Device Bidding Best Practice Recommendations

I watched the live hangout earlier today, talking about the upcoming changes to Device Bidding and I was surprised at how short it was (about 15 minutes including taking online questions). Rather than generating a ton of tweets, I thought I’d just share some of my notes and thoughts in a post. It’s Official… Do […]

Is Mobile Different Or Not? AdWords Muddies The Waters With ETA

I tweeted a lot about this yesterday, but it seemed like a topic that needed a longer format to discuss. I was not privy to the Expanded Text Ads beta in AdWords, so I learned about what was (and was not) included in this new structure yesterday when the availability rolled out to all US […]