Don’t Trip on the Goal Line

We’ve been joking a lot about the hype and overuse of terms like “Black Friday” and “Cyber Monday” in PPC and email this season. I’ve even officially named them both as zombies, since they just keep coming back! But, there is a reason these familiar phrases keep showing up – they have developed a very […]

Are you annoying your customers?

With technology advancing at what often feels like warp speed, it is easy to forget that on the other side of any type of communication is still a human being. We have so many opportunities to instantly express our thoughts and opinions and so many outlets to post to, I think we may have lost […]

Misleading Email Marketing Engagement Stats – Are You Guilty?

I’ve been noticing a trend lately in email marketing. More and more messages seem to be comprised of one or more large images and no actual text. Using this technique, there is no way to preview what is in the email – the only way to see the information is to open it. I find […]

Crafting Emails People Will Actually Read

I get a lot of emails on a daily basis. Most are useful and welcome, some are not. We all deal with spam to one degree or another. We all define spam differently too. So, how can you create email messages that don’t sound or feel like spam that people will not only read, but anticipate and look forward to their arrival?

Building Email Lists – The Right Way

So email marketing is really in demand right now. Probably because the price is right – practically free to create and send messages. But sending messages only works if you’ve got people to send them to, right? How should you go about building your email list?