The Power Of Negative Keywords In Getting Details Right

I’ve been doing a fair amount of online shopping for things lately. I tweeted over the weekend that I sometimes get distracted from my quest when the ads or shopping listings are crying out for better use of negative terms. Online shopping should be easier than traditional shopping – if a person enters a fairly […]

Ad Blockers Will Now Be Selling “Acceptable Ads”

Two posts in one week – but I just have to write about this one! AdBlock Plus, a very popular ad blocking technology has just announced that it is going to start selling what it is calling “acceptable ads” that will not be blocked by their technology. Apparently, advertisers will be able to choose from […]

This Is Why It Is SO Hard To Compete With Amazon

I really feel for online retailers that are not behemoths. I know margins are generally quite small and competition is fierce. And Amazon has an unbelievable advantage in the space. I am keenly aware of all of this, and when I can I do like to support smaller entities, but when the difference in dollars […]

Should The Brexit Impact Your PPC Strategies?

Let me start by saying that I am not a financial expert (I am married to one though!). So we have been following the whole Brexit – will they or won’t they drama pretty closely. And, since I am often up in the middle of the night, I learned the outcome of the vote probably […]

Retargeting Doesn’t Work?!?

I read a great post last week from Think SEM entitled “Are You Remarketing Or Merely Stalking” and it got me thinking. Remarketing or retargeting, whichever term you or your clients use, might just be getting an unfair bad rap due to these kinds of practices. Business is cyclical, as anyone who has been in any […]