The Great Attribution Myth

Can we get real for a minute? I have been thinking this for quite some time now. Let’s be brutally honest – attribution, as we currently know it, is kind of a joke. I know, this is probably not necessarily going to be a popular opinion, and I welcome other points of view in the […]

What Kind Of Agency Is Best At PPC? It Depends…

It seems like there have been a flurry of posts in the past couple of weeks about what kind of provider is “best” at providing PPC services. Admittedly, we are all probably at least a little biased that our particular setup is superior, at least in some ways. There are valid arguments that can be […]

The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now surely you are as sick of hearing […]

The Great PPC Pricing Debate

If you pose the question “how do you price your PPC services” to a group of PPC pros, you’d better be ready for a lengthy and perhaps full throated conversation to ensue (I would suggest only doing this over some type of cocktail)… It is a question that plagues many an agency and consultant. How […]

Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]