Google Needs To Stop Acting Like It Has Info It Does Not

So, this week Google has announced that it will start showing estimated wait times at restaurants in search results. I did a search for a local restaurant I know to be popular and chose to view Saturday estimates and got this result: This place consistently has over an hour wait on weekends, even for small […]

Misleading Ads, Fake News & The Platforms That Profit From Them

Much has been in the news lately about the proliferation of “fake news” and its impact on society. Ad platforms and networks, of which Google and Facebook are the two behemoths, make the vast majority of their revenue from people placing ads and others clicking on those ads all around the web. I saw two […]

The Great Attribution Myth

Can we get real for a minute? I have been thinking this for quite some time now. Let’s be brutally honest – attribution, as we currently know it, is kind of a joke. I know, this is probably not necessarily going to be a popular opinion, and I welcome other points of view in the […]

What Kind Of Agency Is Best At PPC? It Depends…

It seems like there have been a flurry of posts in the past couple of weeks about what kind of provider is “best” at providing PPC services. Admittedly, we are all probably at least a little biased that our particular setup is superior, at least in some ways. There are valid arguments that can be […]

The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now surely you are as sick of hearing […]