Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make better decisions, period. But, somewhere along the way, it has been undeservedly elevated to both omniscient […]

The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]

Beacons Don’t Work & Other Stupid Conclusions

I was reading an article recently entitled “Beacons Are Dead” which was, as you might expect from the title, declaring that the relatively new technology of retail beacons was already dead. The premise of the piece is that beacons would be great “if the did something customers really wanted”. He goes on to say that […]

The Power Of Negative Keywords In Getting Details Right

I’ve been doing a fair amount of online shopping for things lately. I tweeted over the weekend that I sometimes get distracted from my quest when the ads or shopping listings are crying out for better use of negative terms. Online shopping should be easier than traditional shopping – if a person enters a fairly […]

Ad Blockers Will Now Be Selling “Acceptable Ads”

Two posts in one week – but I just have to write about this one! AdBlock Plus, a very popular ad blocking technology has just announced that it is going to start selling what it is calling “acceptable ads” that will not be blocked by their technology. Apparently, advertisers will be able to choose from […]