The Dangers Of Lazy “Generational Marketing”

I saw a post on Marketingland recently that was talking all about Gen Z now being 26% of the US population and they, along with Millennials, now account for 48% of the population. If you have been in marketing for more than a couple of months, by now surely you are as sick of hearing […]

The Great PPC Pricing Debate

If you pose the question “how do you price your PPC services” to a group of PPC pros, you’d better be ready for a lengthy and perhaps full throated conversation to ensue (I would suggest only doing this over some type of cocktail)… It is a question that plagues many an agency and consultant. How […]

Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]

Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]

Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make better decisions, period. But, somewhere along the way, it has been undeservedly elevated to both omniscient […]