Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]