Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make better decisions, period. But, somewhere along the way, it has been undeservedly elevated to both omniscient […]

Click to Call Data Request

Thank you to those who are trying to provide me with some data for my article. Thought it might make sense to do a quick post describing what I’m looking for… I have noticed a discrepancy between the number of Click to Calls (CTCs) indicated in AdWords for my clients versus that number of calls […]

AdWords & (Not Provided) – Why It Matters, Part Two

So it definitely seems like there is a split between those who say AdWords shifting to (not provided) for search query terms is no big deal and those of us who think it is actually quite a big deal. I love a good debate and welcome the opportunity to have my mind opened, influenced and […]

AdWords & (Not Provided) – The Day We’ve Dreaded is Here

Buckle up PPC pros – it is about to get seriously bumpy. Want to know how this latest gift from Google will affect your practice? Just ask an SEO pro. Why do I say to ask an SEO pro? Because they’ve been dealing with being in Google’s crosshairs for years. Many SEO practitioners will tell […]

2103 Was A Seriously Crazy Year!

Time always seems like it goes faster every year, but this past year was so jam-packed, when I look back, I am happy and grateful to still be here and thriving in business! In a year with significant personal changes for me – getting back to full time working after having a baby – would […]