Google’s YouTube Content Problem Isn’t Going To Just Go Away

It was huge news last week that a number of very high profile brands pulled all of their advertising from YouTube. It started with some European companies and governments and quickly spread to US companies shortly thereafter. I tweeted after the first story broke that this is a big deal. YouTube has been driving Google’s […]

The Continued Fuzzification Of Keywords

So, unless you’re living under a rock or were just completed consumed with March Madness over the past few days, you know by now that AdWords announced on Friday that they are further diluting the former keyword match type of “exact match”.  Exact match keywords will no longer honor word order and in most cases […]

AdWords Campaign Health Grades Are Misleading

I have not paid much attention to the “Health Grade” feature that AdWords rolled out a while back. The idea, in theory I suppose, is to provide some type of “objective” measure of how your account is doing if you don’t know enough about AdWords to figure it out for yourself. Not a terrible concept. […]

Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make better decisions, period. But, somewhere along the way, it has been undeservedly elevated to both omniscient […]

GDN Kills Off Text Ad Creation – Say Hello To Responsive Ads

While in the process of writing a larger piece about advertising on the Google Display Network (GDN) I learned that as of February 1, 2017 you can no longer create your own text ads in GDN. The only option you have if you want a text only ad to display where it can is to […]