GDN Kills Off Text Ad Creation – Say Hello To Responsive Ads

While in the process of writing a larger piece about advertising on the Google Display Network (GDN) I learned that as of February 1, 2017 you can no longer create your own text ads in GDN. The only option you have if you want a text only ad to display where it can is to […]

How Much Automation Is Too Much In AdWords?

I think this is a fascinating topic. As PPC pros, we have a very distinct view of ecosystems like AdWords and definitely preferences on how much control we want over our accounts (spoiler alert – we want TOTAL control of every aspect!). I was part of a Twitter exchange late yesterday started by Mark Kennedy […]

The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]

Beacons Don’t Work & Other Stupid Conclusions

I was reading an article recently entitled “Beacons Are Dead” which was, as you might expect from the title, declaring that the relatively new technology of retail beacons was already dead. The premise of the piece is that beacons would be great “if the did something customers really wanted”. He goes on to say that […]

AdWords Ignores B2B AGAIN

I will be so thrilled when I never have to write a piece like this again… however, today is apparently, not that day. Google AdWords launched a brandy new web site section aimed at helping businesses see a clearer line from their business goals through to options in AdWords. What is wrong with that Julie, you […]