Archives for 2017

Can We Be Honest About Analytics? It Is Far From Perfect

Let me start this post by saying that analytics, in particular Google Analytics, does a lot of great things. In fact, since Google Analytics became ubiquitous, many businesses and organizations have certainly benefited from using its data to make better decisions, period. But, somewhere along the way, it has been undeservedly elevated to both omniscient […]

GDN Kills Off Text Ad Creation – Say Hello To Responsive Ads

While in the process of writing a larger piece about advertising on the Google Display Network (GDN) I learned that as of February 1, 2017 you can no longer create your own text ads in GDN. The only option you have if you want a text only ad to display where it can is to […]

How Much Automation Is Too Much In AdWords?

I think this is a fascinating topic. As PPC pros, we have a very distinct view of ecosystems like AdWords and definitely preferences on how much control we want over our accounts (spoiler alert – we want TOTAL control of every aspect!). I was part of a Twitter exchange late yesterday started by Mark Kennedy […]

The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]