Archives for April 2017

Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]

The Future Of Ads In AdWords

Ok, I don’t really know for sure what the actual future of ads will be in AdWords, but I’m reading some things in the tea leaves lately that have gotten me thinking about it. So, here is my bold prediction – ads will soon be dynamic or responsive only. I know, that makes me hyperventilate […]