Archives for 2017

The Great PPC Pricing Debate

If you pose the question “how do you price your PPC services” to a group of PPC pros, you’d better be ready for a lengthy and perhaps full throated conversation to ensue (I would suggest only doing this over some type of cocktail)… It is a question that plagues many an agency and consultant. How […]

Google Marketing Next – Items Of Note

Well, not surprisingly it seems that I could write an entire piece about how there was absolutely ZERO offered for B2B advertisers, but honestly, I am getting tired of writing about that. In fact, I revisited my post from after last year’s announcements and sadly, it held up quite well relative to this round. There […]

Google Live Event BINGO Card

Back by popular demand – I have updated the Google Live Event BINGO card for the May 23, 2017 event. I am fairly certain this type of thing is why I will never have a Google AdWords rep… But hey, if you can’t have fun with this, what’s the point? Download the larger PDF version. […]

Why Influencer Lists Matter To Me (And Maybe To You Too?)

I saw the tweets starting last week for PPC Hero blog’s annual PPC Top Influencer List voting. I know, many of you will roll your eyes and/or maybe make some kind of comment about it being essentially a high school popularity contest. And, that is not completely untrue. But, it can also be so much more […]

Reaching The Ideal B2B Prospect: My Presentation From HeroConf LA

I had the great pleasure of presenting on B2B PPC at this year’s Hero Conference in LA with AJ Wilcox, a.k.a. “Mr. LinkedIn Advertising”. AJ covered a lot of cool stuff about advertising on LinkedIn, while I focused on how to really think about B2B PPC (and marketing in general really) in the right mindset […]