Archives for 2017

Misleading Ads, Fake News & The Platforms That Profit From Them

Much has been in the news lately about the proliferation of “fake news” and its impact on society. Ad platforms and networks, of which Google and Facebook are the two behemoths, make the vast majority of their revenue from people placing ads and others clicking on those ads all around the web. I saw two […]

AdWords Might Spend Double Your Daily Budget Limit Now

NOTE: This post has been updated since its original publishing to include more detailed information from AdWords on this change. See end of post for update and link to further documentation. Yup. You read that headline right. Announced on the day it begins, Google will now potentially spend up to twice your daily budget limit […]

Learning About Your Audience Via Display Remarketing

Remarketing has been around for a while now and has been adopted by a fair percentage of businesses. We can probably all agree that an awful lot of remarketing is really not done terribly well. Ads for things you already bought will follow you around for weeks (or months?!?). You see the same ad everywhere […]

The Great Attribution Myth

Can we get real for a minute? I have been thinking this for quite some time now. Let’s be brutally honest – attribution, as we currently know it, is kind of a joke. I know, this is probably not necessarily going to be a popular opinion, and I welcome other points of view in the […]

Invasion Of Google Maps Ads – Helpful Or No?

As PPC pros, we are usually excited about new opportunities and places for ads to be displayed. For each new set of ad inventory, so potentially expands our ability to reach a desired audience. And, largely, this has been great. But can it or has it started to reach a tipping point where it is […]