Archives for 2017

Net Neutrality Impacts Us All

I wrote a post about this back in 2014 when the current net neutrality policy was being developed and it still holds up today – as far as the arguments for why this is so important. Unless you’ve been living under a rock, you have surely heard about the FCC’s latest proposal, ironically entitled “Restoring […]

Google Needs To Stop Acting Like It Has Info It Does Not

So, this week Google has announced that it will start showing estimated wait times at restaurants in search results. I did a search for a local restaurant I know to be popular and chose to view Saturday estimates and got this result: This place consistently has over an hour wait on weekends, even for small […]

Misleading Ads, Fake News & The Platforms That Profit From Them

Much has been in the news lately about the proliferation of “fake news” and its impact on society. Ad platforms and networks, of which Google and Facebook are the two behemoths, make the vast majority of their revenue from people placing ads and others clicking on those ads all around the web. I saw two […]

AdWords Might Spend Double Your Daily Budget Limit Now

NOTE: This post has been updated since its original publishing to include more detailed information from AdWords on this change. See end of post for update and link to further documentation. Yup. You read that headline right. Announced on the day it begins, Google will now potentially spend up to twice your daily budget limit […]

Learning About Your Audience Via Display Remarketing

Remarketing has been around for a while now and has been adopted by a fair percentage of businesses. We can probably all agree that an awful lot of remarketing is really not done terribly well. Ads for things you already bought will follow you around for weeks (or months?!?). You see the same ad everywhere […]