Archives for 2017

GDN Kills Off Text Ad Creation – Say Hello To Responsive Ads

While in the process of writing a larger piece about advertising on the Google Display Network (GDN) I learned that as of February 1, 2017 you can no longer create your own text ads in GDN. The only option you have if you want a text only ad to display where it can is to […]

How Much Automation Is Too Much In AdWords?

I think this is a fascinating topic. As PPC pros, we have a very distinct view of ecosystems like AdWords and definitely preferences on how much control we want over our accounts (spoiler alert – we want TOTAL control of every aspect!). I was part of a Twitter exchange late yesterday started by Mark Kennedy […]

The Continued Demotion Of Keywords In Search

As we launch headlong into the new year, I’ve been thinking a lot about where search in general, and paid search specifically is headed. People have been saying for a couple of years now that keywords are becoming less and less important as a focus for search strategy. I have always been reflexively irked by […]