Archives for 2016

Keyword Data Just Got Murkier (And What To Do About It)

The march toward keyword less-relevance (I can’t really say irrelevance, so let’s go with this instead) took a big step this week with Google changing the way it reports estimated keyword traffic in its somewhat maligned Keyword Planner Tool. The SEM Post did a write up and so did Search Engine Watch, so if you want […]

Should The Brexit Impact Your PPC Strategies?

Let me start by saying that I am not a financial expert (I am married to one though!). So we have been following the whole Brexit – will they or won’t they drama pretty closely. And, since I am often up in the middle of the night, I learned the outcome of the vote probably […]

AdWords Green Ad Labels In Search Results

Busy week this week, but wanted to at least do a quick post! This probably seems like a pretty small change in the grand scheme of things, but this week Google started using green “Ad” designation labels in their search results rather than yellow. Ginny Marvin wrote a summary piece over on Search Engineland about […]

Google Announcements – The Invisible Sectors

A lot of great summaries and think pieces have been written about Google’s AdWords and Analytics announcements on May 24th. I actually appreciated that the event had not been over-hyped or over-exposed leading up to it. Overall, the announcements were interesting with a couple rising to the level of intriguing, with the very welcome ability to […]

Google Announcement BINGO

These posts are always among my most popular! Just in time for Google’s GPS (Google Performance Summit) 2016 Livestream I have updated my Google Announcement BINGO card:   Download the PDF here.