Archives for 2016

This Is Why It Is SO Hard To Compete With Amazon

I really feel for online retailers that are not behemoths. I know margins are generally quite small and competition is fierce. And Amazon has an unbelievable advantage in the space. I am keenly aware of all of this, and when I can I do like to support smaller entities, but when the difference in dollars […]

WTF Is Happening To The AdWords Keyword Tool?

So this happened – this was posted on the official AdWords Community site Friday (post can be found here):   Let’s take this one glorious piece at a time… (and sorry to CassieH – this is not directed to you specifically, but rather the position/announcement itself). As of this week, previous technical issues affecting the Keyword […]

AdWords’ New Device Bidding Best Practice Recommendations

I watched the live hangout earlier today, talking about the upcoming changes to Device Bidding and I was surprised at how short it was (about 15 minutes including taking online questions). Rather than generating a ton of tweets, I thought I’d just share some of my notes and thoughts in a post. It’s Official… Do […]

Is Mobile Different Or Not? AdWords Muddies The Waters With ETA

I tweeted a lot about this yesterday, but it seemed like a topic that needed a longer format to discuss. I was not privy to the Expanded Text Ads beta in AdWords, so I learned about what was (and was not) included in this new structure yesterday when the availability rolled out to all US […]

Google Tag Manager – Friend or Foe?

Google Tag Manager, in theory, is a pretty awesome thing. It solves several issues that can be incredibly frustrating to teams working on web sites and/or marketing activities related to web sites – primarily being able to add tracking code to web pages without having to actually touch the pages. Wow. It is marketed as […]