AdWords Green Ad Labels In Search Results

Busy week this week, but wanted to at least do a quick post!

This probably seems like a pretty small change in the grand scheme of things, but this week Google started using green “Ad” designation labels in their search results rather than yellow.

AdWords Green Versus Yellow Labels

Ginny Marvin wrote a summary piece over on Search Engineland about the change.

The most interesting item in her piece, to me, was this:

It would seem using the same green for the label as the display URL would make it easier to miss, but Google says it studied whether the change in color had any impact on users being able to distinguish paid and organic listings and found none, which it says was the goal.

I love language. All of the subtleties it encompasses are really beautiful. Notice they didn’t say that the green labels made it easier for people to distinguish between paid and organic results. Instead, they said essentially it didn’t make it any harder.

I’m not sure I can really agree with that, but I don’t have any hard data to back that up. But, just looking at the two screens, it is hard to argue that the yellow labels are not more prominent than the green ones. I’m really not giving Google a hard time here – not in any kind of serious way. I just found this to be amusing.

What do you think? Interested to hear others’ impressions and if any “regular” (non search professionals) people have even noticed or if so what their comments were. Share your thoughts in the comments or hit me up on Twitter (@NeptuneMoon).

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