Archives for 2016

Beacons Don’t Work & Other Stupid Conclusions

I was reading an article recently entitled “Beacons Are Dead” which was, as you might expect from the title, declaring that the relatively new technology of retail beacons was already dead. The premise of the piece is that beacons would be great “if the did something customers really wanted”. He goes on to say that […]

AdWords Ignores B2B AGAIN

I will be so thrilled when I never have to write a piece like this again… however, today is apparently, not that day. Google AdWords launched a brandy new web site section aimed at helping businesses see a clearer line from their business goals through to options in AdWords. What is wrong with that Julie, you […]

Does Privacy Matter Anymore In PPC?

Google changed their policy regarding personally identifiable information being used for advertising targeting back in June, as reported on MarketingLand. It got some coverage and the topic has been raised again by a post from ProPublica sounding the alarm bell about what they are essentially calling the end of privacy as we know it. Google, […]

The Power Of Negative Keywords In Getting Details Right

I’ve been doing a fair amount of online shopping for things lately. I tweeted over the weekend that I sometimes get distracted from my quest when the ads or shopping listings are crying out for better use of negative terms. Online shopping should be easier than traditional shopping – if a person enters a fairly […]

Ad Blockers Will Now Be Selling “Acceptable Ads”

Two posts in one week – but I just have to write about this one! AdBlock Plus, a very popular ad blocking technology has just announced that it is going to start selling what it is calling “acceptable ads” that will not be blocked by their technology. Apparently, advertisers will be able to choose from […]