Archives for September 2015

When Is A Conversion Actually A Conversion?

I was wondering what to write about this week and then shazaam – Google gifted me their announcement about changes to the way conversions will be reported and displayed in AdWords. Thanks for the inspiration, let’s get right into it, shall we? Quick summary of the changes includes (from the Google announcement post): The new “Conversions” […]

It’s Not Me, It’s You – Why Are So Many Tablet Experiences So Awful?

I tweeted last week that I’m genuinely surprised at how poor of a tablet experience many sites still have. I’m not talking small sites either, which would be more understandable. No, I’m talking major web sites where the experience of viewing their site or God forbid trying to make a purchase on their site is anywhere […]