Archives for March 2015

How To Regain Access To Your AdWords Account

With the announcement of Google Venture backed PPC Agency Trada abruptly closing its doors this week, it got me thinking that a post about what to do if your PPC agency suddenly disappears might be a good idea. After a few minutes of sheer panic, you are going to need to start working on a […]

What Should PPC Cost (To Do Right)?

My previous post “What It Really Takes to Try PPC” was very well received, so I thought I’d delve a bit deeper into the stickiest and most often misunderstood aspect of new PPC efforts – the costs involved. Now, understand this, each and every project has its own parameters and each professional or agency has […]

Google Results Bias – Nature or Nurture?

Ever since Firefox started serving Yahoo results as the default, I have been running a little experiment with myself. Despite an almost immediate urge to switch the default back to Google, I resisted and have been performing searches in both to try to really compare the experiences. Now, I know, one person is a small […]