Archives for January 2015

Why Yelp is Like “Mean Girls”

I’m not going to sugarcoat this – Yelp drives me insane. Not just me as a person, but me as a trusted advisor to businesses whose reputations are devastated via Yelp. We’ve all heard the accusations. If you advertise with Yelp your positive reviews will get filtered less. Oh, how I wish that were actually […]

What It Really Takes to “Try” PPC

Anyone who has been working in the paid search sector for a while has certainly come across a client (or internal decision maker) who expresses an interest in “trying” PPC. At first blush, that sounds great! PPC can be such an effective tactic for so many different type of organizations. Woo hoo – let’s get […]