Archives for December 2014

Most Popular Posts of 2014

It’s that time of year again, when we all look back and reflect on the year that was and look forward to the year that is about to begin. I’ve had a great time writing about a variety of topics this year. And I’m truly appreciative of your taking the time to read my writings! […]

Don’t Trip on the Goal Line

We’ve been joking a lot about the hype and overuse of terms like “Black Friday” and “Cyber Monday” in PPC and email this season. I’ve even officially named them both as zombies, since they just keep coming back! But, there is a reason these familiar phrases keep showing up – they have developed a very […]

If AdWords Practiced “Truth In Advertising”

I got an email from AdWords encouraging me to set up a time to talk with an Account Specialist about one of my clients’ accounts. Thought I’d have a little fun rewriting the email so that it was more honest… Enjoy!   Note: I don’t know Jaymin, I am sure he/she is a lovely person who […]