Archives for July 2014

Hey Google, You Don’t Know Better Than Me

I’m back with another post about our friends at Google and AdWords… This week’s post will tackle their announcement of Dynamic Site Links. No hint that this was coming, at least not that I had read and I follow this stuff pretty closely. Ginny Marvin has a great write up over at SearchEngineLand outlining the […]

Capturing Traffic vs. Generating Demand

I tweeted about this last week and it seemed to really resonate so I thought  I’d write a post about it. Important distinction for #ppc – you can drive traffic, but not generate demand. Clients often think these are the same thing. #ppcchat — Julie F Bacchini (@NeptuneMoon) July 11, 2014 Anyone who has worked in […]