Archives for 2014

Most Popular Posts of 2014

It’s that time of year again, when we all look back and reflect on the year that was and look forward to the year that is about to begin. I’ve had a great time writing about a variety of topics this year. And I’m truly appreciative of your taking the time to read my writings! […]

Don’t Trip on the Goal Line

We’ve been joking a lot about the hype and overuse of terms like “Black Friday” and “Cyber Monday” in PPC and email this season. I’ve even officially named them both as zombies, since they just keep coming back! But, there is a reason these familiar phrases keep showing up – they have developed a very […]

If AdWords Practiced “Truth In Advertising”

I got an email from AdWords encouraging me to set up a time to talk with an Account Specialist about one of my clients’ accounts. Thought I’d have a little fun rewriting the email so that it was more honest… Enjoy!   Note: I don’t know Jaymin, I am sure he/she is a lovely person who […]

Is AdWords Being Evil? Well, They’re Definitely Being Greedy & Indifferent

I was trying to avoid writing this post, but I just can’t… It has been quite a couple of weeks in the PPC world with the seemingly constant malfunctioning of the AdWords interface. Reports of issues have been all over Twitter lately and the level of frustration is understandably high. I’ve been tweeting about it too […]

Why Net Neutrality Matters To Businesses

There has been a lot written about net neutrality over the past year. And, as the FCC is close to making their final determination on this important topic, it has gotten a lot of attention over the past week. It’s a topic I think most internet savvy people are at least somewhat aware of, but […]