Archives for 2012

Google AdWords Close Variants – Not So Close?!?

So now that much of the hysteria has calmed down after the big Google AdWords changes rolled out this spring and early summer, I thought it was time to do a post about how the changes are impacting clients’ accounts. Today’s focus is with the keyword match types – specifically what AdWords calls “close variants”. […]

Asking for Permission Still Matters in a Social World!

Been off the grid for a while and it’s good to be back! Today’s topic – why it still matters to ask permission when contacting customers or prospects. With social media and smartphones, we are seldom away from communication, which is great when you want it and annoying when you don’t. Case in point – […]

Emails that go nowhere…

I’m annoyed this afternoon and I thought it was worth a blog post. WHY would you ever send an email that could not be replied to – especially if that email is in response to a customer support issue? This practice continually both amazes and infuriates me. Case in point, web hosting companies that send […]

Marketing 101 – Know Your Audience!

Have you seen the ad campaign the NFL is running these days for its women’s apparel? If you watch any football at all, they would be impossible to miss, even if you DVR the games! As a lifelong football fan, who happens to be a woman, these spots drive me nuts. If you haven’t seen […]