Archives for 2011

Getting Seen by Your Fans on Facebook is Tough!

What does it take to really engage with “fans” on Facebook? This has been an open question since Facebook became a part of many of our daily lives. Just how much time do you need to spend in it? How often do you need to post updates? What should be in those updates? What do […]

The Role of Facebook in Our Lives – Are You Ready to Buy?

How do you feel about making purchases directly through Facebook? Are you concerned about the privacy and security of these transactions? If you are, you’re not alone. According to a survey conducted from May 20 – June 1 of this year by NY advertising agency JWT, people of all generations are concerned about the safety […]

Are you annoying your customers?

With technology advancing at what often feels like warp speed, it is easy to forget that on the other side of any type of communication is still a human being. We have so many opportunities to instantly express our thoughts and opinions and so many outlets to post to, I think we may have lost […]

Facebook Likes Integrated into Search – Yay or Nay?

So Bing upped the ante this week in its continual bid to gain marketshare from Google by beginning to include information about Facebook, particularly Likes, in their search results. To see this type of search result, a user would, of course, need to be logged in to Facebook when performing a search. And, you will […]

Why Your Online Reputation Really Matters

Some really interesting data from a Lightspeed Research study on the role of search, social media and online reputation in purchasing decisions. The debate about how much direct influence social media channels like Facebook and Twitter have on actual consumer purchasing actions has been a topic of hot debate over the last year. While it […]