How do you feel about making purchases directly through Facebook? Are you concerned about the privacy and security of these transactions? If you are, you’re not alone.
According to a survey conducted from May 20 – June 1 of this year by NY advertising agency JWT, people of all generations are concerned about the safety and privacy of ecommerce happening directly through Facebook. Nearly three quarters of the adults surveyed (1,000 total) felt that Facebook was not currently secure enough for them to feel comfortable making purchases. The concerns were pretty consistent across generations, which you may find surprising. We all tend to assume that Millennials (currently 20 – 33 years old) are completely comfortable doing and sharing everything online. Not so according to this survey – it is Millennials who worry most about privacy. I found that surprising.
I am not quite sure that we are at the nexxus of online social activities and ecommerce. Facebook seems to have had too many privacy issues for most people to feel completely comfortable entering their credit card information into their system. It seems that most people, of all generations surveyed (Millennials, Gen X and Baby Boomers) do enjoy browsing for products during their Facebook and social media time online. How will these attitudes change over time? A lot depends on how Facebook and now Google+ evolve.
You can read more about the survey results at ClickZ.