Archives for May 2011

Facebook Likes Integrated into Search – Yay or Nay?

So Bing upped the ante this week in its continual bid to gain marketshare from Google by beginning to include information about Facebook, particularly Likes, in their search results. To see this type of search result, a user would, of course, need to be logged in to Facebook when performing a search. And, you will […]

Why Your Online Reputation Really Matters

Some really interesting data from a Lightspeed Research study on the role of search, social media and online reputation in purchasing decisions. The debate about how much direct influence social media channels like Facebook and Twitter have on actual consumer purchasing actions has been a topic of hot debate over the last year. While it […]