A New Reputation Management Nightmare

Just when you thought you had a handle on your online reputation, along comes the site AboutEveryone.com. Haven’t heard of it yet? I suspect in the very near future, you will.

What is this new site, you ask? Well, it allows people to post anything they want about you, based on your Facebook profile link – completely anonymously. Let me repeat that – anyone can post anything absolutely anonymously about you on this site and the link points back to your Facebook profile page. Even if you have your profile privacy settings set pretty high, most of us still allow “everyone” to see our name and profile picture. So, any nasty comments posted on this site will at a minimum link to your actual profile page and show your name and photo, so people will know it is about you.

The site is in beta now. According to AboutEveryone.com’s About page, don’t expect them to help when someone posts awful, damaging or untrue statements about you:

“AboutEveryone is not the author of the posts that appear on the site. Rather, AboutEveryone is the provider of an interactive computer service. As such, AboutEveryone is immune from liability arising from content posted by users. 
Operators of Internet services are not to be construed as publishers and thus not legally liable for the words of third parties who use their services. 

AboutEveryone is still in beta. You will have more opportunities to remove content [in] the future.”

Not sure what those opportunities to remove content will be in the future, but I sure hope they provide some mechanism where you can remove defamatory comments or I can see this site getting seriously out of control. The ramifications for your online reputation are potentially catastrophic. There are a few nice comments posted, but the majority are not.

See for yourself

We will be keeping an eye on this as it develops.

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