Archives for 2010

How Private is Anything You Share Online?

How private is information you post online? The practice of data scraping has been around for years, but it has been getting more buzz lately – with online reputation management becoming a real concern for both businesses and individuals. What does it all mean? How might it impact you or your organization?

Google Instant – What's it mean for PPC Advertisers?

Google rolled out its new “Google Instant” search this week and it’s got the the online world buzzing. The main chatter is about what it means for PPC (pay-per-click) or AdWords advertisers… how will it impact keyword research and SEO as we know it?

Facebook Places – What You Need to Know

Facebook unveiled its new Places feature today. What does this feature do? Why should you care? How can you adjust your account settings?

Dealing with Google Places (Maps) Business Listings

Google Maps are great right? In seconds you get local options for whatever you’re searching for… great for consumers, potentially nightmarish for businesses. Do you know what your listing says or your reviews? It’s time to get a grip on your online reputation and manage it before it is too late!

Can Social Media Generate Leads?

Google Social Media + Lead Generation and you’ll find a wide variety of opinions on this topic. I’d like to suggest that can social media generate leads, is not even the best question to ask. A better question is how can we use social media to best support our business/organization and our customers?