Archives for 2009

Crafting Emails People Will Actually Read

I get a lot of emails on a daily basis. Most are useful and welcome, some are not. We all deal with spam to one degree or another. We all define spam differently too. So, how can you create email messages that don’t sound or feel like spam that people will not only read, but anticipate and look forward to their arrival?

Optimizing Your Web Site in Tough Times

It’s been a year since the economy started its free fall – where are your web properties? Have you done anything with them recently or were they among the first to get their funding cut? It is time to take a look at your site, and your marketing plan for that matter, and ask yourself some serious questions:

Building Email Lists – The Right Way

So email marketing is really in demand right now. Probably because the price is right – practically free to create and send messages. But sending messages only works if you’ve got people to send them to, right? How should you go about building your email list?

It's New Article Friday!

New articles on NeptuneMoon.com on SEO & the Art of Getting Found, So You’re Ready to Dive into Web 2.0, What Do You Want Your Web Site to Do for You and When Your Web Site Needs a Redesign.

Old School Thinking + New Web Technologies = Internet Success Stories

There seems to be a prevailing myth out there that none of the “old rules” apply to the web. It’s all about new thinking, the new economy and new media. Unfortunately, that statement is only half true…