After a little holiday hiatus, I’m getting back to more regular postings. I came across an interesting slideshow and article on Slate’s The Big Money this morning where they outline their Top 12 Corporate Twitter Users. Worth a look – you can find it here.
The questions I get most often about Twitter, and all social media for that matter, are:
- Do we need to be using it?
- If so, how on earth do we go about it?
- How can we possibly track its impact?
The answers certainly vary by organization. In general though, I recommend asking yourself and your organization a few basic questions to help determine what might be appropriate for you:
- What is the makeup of our target demographic?
- What social media channels do they regularly use?
- What will be the cost of starting and maintaining a social media campaign for us?
- What kind of resources – dollars, people and time – do we really have to commit to a campaign?
Social media can be an amazing tool to interact with current and potential customers, but it takes planning and commitment to do it well. Doing it halfway or starting a campaign and abandoning it after a few weeks or a few months is really worse than not having a presence at all.
Bottom line – treat social media campaign like any other marketing decision evaluate the pros, cons and costs and make the best decision for your organization.