Optimizing Your Web Site in Tough Times

It’s been a year since the economy started its free fall – where are your web properties? Have you done anything with them recently or were they among the first to get their funding cut? It is time to take a look at your site, and your marketing plan for that matter, and ask yourself some serious questions:

  1. Who is my target market today? Has this answer changed from 1 or more years ago?
  2. What are my target customers looking for that I can offer them? Has this answer changed?
  3. How am I uniquely positioned to ease the pain of my target customers?
  4. What tactics might we use to motivate customers to purchase our product and/or services now?

These are all important questions not just for your web site, but for your business or organization in general. A down economy is an ideal time for bold action – take the bull by the horns and think about how you can optimize your web site and strengthen your business now. Those who do will have put themselves in a position to ride the wave of recovery from the first ripple.

Professional Search Engine Optimization is an investment in your business. Working with a true professional will cost you more than a couple of hundred dollars. But, if done right, SEO can have a tremendous return on investment and bring about serious change in your business outlook.

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