Archives for October 2009

Busting RFP Myths

RFPs are making a comeback. Like bad 80s fashion, they’re everywhere. It’s an understandable phenomenon – times are tough and budgets are tight. Using an RFP and getting multiple quotes must be the best way to get the best deal, right?!?

SEO Consultants – The Good, The Bad & The Really Awful

SEO is intimidating. SEO is confusing. SEO is prohibitively expensive. These are all comments I’ve heard from clients, potential clients and people I meet at events and presentations. My answer is always the same – it doesn’t have to be.

Crafting Emails People Will Actually Read

I get a lot of emails on a daily basis. Most are useful and welcome, some are not. We all deal with spam to one degree or another. We all define spam differently too. So, how can you create email messages that don’t sound or feel like spam that people will not only read, but anticipate and look forward to their arrival?

Optimizing Your Web Site in Tough Times

It’s been a year since the economy started its free fall – where are your web properties? Have you done anything with them recently or were they among the first to get their funding cut? It is time to take a look at your site, and your marketing plan for that matter, and ask yourself some serious questions: